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Achieving Excellence in After-Sales Services
: A Primer for Industrial Companies
Alain Beauvillard, Andreas Jentzsch, David Kurmann, Kai Obring, Peter Ulrich
September 2009
By running effective after-sales services businesses, manufacturing companies can boost both revenues and profits – while also benefiting from sharper competitive differentiation, steeper barriers to entry, deeper insight into customers, and enhanced customer loyalty. The authors describe eight key levers for enhancing revenue potential and profitability. They also present the BCG Service Pyramid, which arrays the major elements companies need to address to achieve best-in-class service.
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