Publications

Innovation, Growth Publications

Report
January, 2010
Winning the BRIC Auto Markets: Achieving Deep Localization in Brazil, Russia, India, and China
Nikolaus S. Lang, Stefan Mauerer, Marcos Aguiar, Ewald Kreid, Arindam Bhattacharya, Christoph Nettesheim
The BRIC countries – Brazil, Russia, India, and China – will account for 31 percent of the growth in car sales through 2014 and for 30 percent of the global market in that year. Virtually all major OEMs and suppliers are operating in these countries – yet few are fully capturing their full strategic potential. The authors examine leading-edge strategies for conducting R&D, sourcing, manufacturing, and sales in the BRIC countries, forecast market development, and identify best practices.
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White Paper
January, 2010
Competing for Advantage: How to Succeed in the New Global Reality
Arindam Bhattacharya, Jim Hemerling, Bernd Waltermann
BCG has developed an analytical framework—the Global Advantage Diamond—for assessing a company’s current market position and devising strategies to achieve global competitive advantage. The Global Advantage Diamond differs from previous global-strategy models in its focus on all four aspects of global advantage: market access to reach new markets and segments, resource access to maximize competitive advantage, local adaptation to meet the full range of needs of RDE customers, and network coordination to capitalize on the business’s global reach.
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Perspective
January, 2010
The Return of the Politician
Dieter Heuskel, Martin Reeves
Governments clearly played major roles in the financial crisis. With the economy showing signs of stabilizing, it may be tempting to think that things will soon return to normal. Rather, we are witnessing a fundamental and persistent shift of power that will require business leaders to reassess some of their basic assumptions. Government will play a much more pervasive role in business affairs that will significantly alter growth prospects, cost structures, and the ability to attract top talent.
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