Impact & Expertise

Publications

Marketing & Sales Publications

  • Focus
  • April, 2013
  • Capitalizing on India’s “Digitally Influenced” Consumers: From Buzz to Bucks
  • Arvind Subramanian, Nimisha Jain, Shweta Bajpai, Shruti Patodia
  • Forty percent of India’s 90 million urban Internet users say that their online activities influence what they buy. This digital influence affects $30 billion of consumer spending in India today—as much as five times that of e-commerce alone. This digital impact is expected to reach $150 billion by 2016.
  • Read more on bcg.perspectives
  • Focus
  • April, 2013
  • Through the Mobile Looking Glass: The Transformative Potential of Mobile Technologies
  • David Dean, Mark Louison, Hajime Shoji, Sampath Sowmyanarayan , Arvind Subramanian
  • The “mobile first” rallying cry has entered the corporate lexicon at tech giants as diverse as Google, Facebook, and IBM. It is no less relevant for those in other sectors. Players in traditional industries are beginning to differentiate themselves by innovating and competing in the new mobile world.
  • Read more on bcg.perspectives
  • Focus
  • March, 2013
  • Distribution 2020: The Next Big Journey for Retail Banks
  • Andy Maguire, Jean-Werner de T'Serclaes, Stefano Bison, Nicole Mönter
  • With distribution representing roughly half of retail-bank costs in developed markets, it’s clear that banks must rethink their distribution processes and adapt to the “new new normal” environment. A disciplined program to enhance distribution capabilities can improve ROE by 6 to 8 percentage points.

  • Read more on bcg.perspectives

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