Publications

Technology, Media & Telecommunications Publications

Focus
April, 2013
The Integrated Broadband Solution: A New Approach to Network Rollouts
Heinz Bernold, Rüdiger Schicht, Maikel Wilms
For telcos, meeting the rapidly increasingly demand for network capacity won’t be easy or inexpensive. But a new approach to rollouts—BCG's integrated broadband solution—allows them to pursue innovative, geographically targeted upgrades that optimize investments and results.
Read more on bcg.perspectives

Focus
April, 2013
Capitalizing on India’s “Digitally Influenced” Consumers: From Buzz to Bucks
Arvind Subramanian, Nimisha Jain, Shweta Bajpai, Shruti Patodia
Forty percent of India’s 90 million urban Internet users say that their online activities influence what they buy. This digital influence affects $30 billion of consumer spending in India today—as much as five times that of e-commerce alone. This digital impact is expected to reach $150 billion by 2016.
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Report
April, 2013
Follow the Surplus: European Consumers Embrace Online Media
David Dean, Cenk Sezginsoy, Paul Zwillenberg
The average European consumer receives value—net of the associated costs—of some €2,100 a year from media, and approximately half of this “consumer surplus” comes from online media. The key factors are in place to accelerate online consumption across the European media landscape, creating significant opportunities for media companies.
Read more on bcg.perspectives

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